Professional summary
Growth-focused marketing leader driving SEO/GEO, email, paid media, content operations, and AI-enabled analytics across multi-brand e-commerce businesses. Proven in improving organic visibility, building experimentation systems, and turning customer insight into conversion-focused messaging.

Case Liquors INC. | Los Angeles

Growth Marketing Manager, 8/2026 - Present

SEO Specialist, 2/2025 - 8/2026

• Lead growth strategy execution across four e-commerce brands, owning paid acquisition, SEO/GEO, lifecycle marketing, CRO, Shopify optimization, merchandising, analytics, attribution, content, and AI-enabled marketing operations.

• Manage ~$34K/month in Google/Meta advertising, using Shopify-validated revenue, new-customer CAC, ROAS, acquisition volume, and attribution data to optimize budget allocation/campaign strategy.                                                                                                

• Increased search-driven revenue 20% YoY through SEO optimization, content strategy, merchandising, conversion-focused execution.

• Improved organic search visibility YoY, increasing average Google Search position from 22.2 to 8.34.

• Managed strategy for a $1.63M trailing-12-month email revenue program by analyzing 1,339 campaigns, applying JTBD research, segmentation, A/B testing, attribution analysis, send-time optimization, offer strategy.

• Grew organic social revenue by developing/scaling automated content distribution.

• Built an agentic AI marketing intelligence system integrating marketing analytic APIs to automate performance benchmarking, campaign analysis, customer acquisition research, value-proposition testing.

• Report directly to the CEO, translating cross-channel performance data into growth priorities, budget decisions, execution plans.

Corza Marketing | Los Angeles

Marketing Strategist, 1/2022 - Present

• Consulted in social media marketing, search optimization, and artificial intelligence assisted workflows.

• Formulated SEO strategy for food manufacturer/distributor.

• Developed SM framework for UK non profit.

• Crafted beauty industry email campaigns for an audience of ~7k with an average open rate of 58%. Producing 60.57% yearly site engagement rate from email traffic.

Scale Media INC. | Los Angeles (remote)

Product Marketing CSR, 04/2021 - 9/2022

• Utilized an omnichannel contact center approach for delivering a seamless customer service experience resulting in 2.5K monthly resolved cases and a 15% improvement in total sales revenue.

• Managed 21K customer portfolios across a portfolio of 8 brands. 

• Aided transactions via an e-Commerce platform with a total of $60M in volume. 

• Collaborated with quality assurance and cross functional partners by gathering, synthesizing qualitative and quantitative data for continued product improvement across all brand portfolios. 

• Analyzed top customer inquiries and created micro/macro response/email templates.

SKILLS & INTERESTS

• Skills: Microsoft Word, Excel, Power Point, Python, SQL, Looker, Tableau, Klaviyo, Mail Chimp, GA4, Google Search Console

• Interests: Guitar, Content Creation, Organ, Music Production, Master Freemason, Camping and Cooking