Professional summary
Growth-focused marketing leader driving SEO/GEO, email, paid media, content operations, and AI-enabled analytics across multi-brand e-commerce businesses. Proven in improving organic visibility, building experimentation systems, and turning customer insight into conversion-focused messaging.

SEO Specialist / Growth Marketing Lead, Case Liquors INC.2/2025 - Present

• Increased search revenue by 20% through optimization, content strategy, and conversion-focused execution.

• Improved year-over-year organic search performance, raising average search position from 22.2 to 8.34.

• Scaled organic social into a revenue-generating channel, driving +510.56% YoY growth through automated content distribution.

• Lead cross-functional marketing execution across 4 e-commerce brands spanning SEO/GEO, email, social, content operations, and AI-enabled analytics.

• Built and operationalized a multi-brand AI marketing infrastructure connecting strategy, analytics, content production, campaign testing, and project execution across SEO, email, social, and e-commerce growth workflows.

• Built production-grade agentic AI marketing intelligence system in Python, integrating live business data sources to automate benchmarking, campaign analysis, customer acquisition research, and value-proposition testing.

• Supported a $1.63M trailing-12-month email revenue program by analyzing 1,339 campaigns, structuring A/B tests, and improving messaging strategy through Jobs-to-be-Done insights.

• Increased operational efficiency by implementing project management systems that improved coordination across a 3,392-task portfolio.

Marketing Strategist, Corza Marketing1/2022 - Present

• Consulting in social media marketing, search engine optimization, and artificial intelligence integrations.

• Developed SM framework, The Ocean Rights Coalition (UK).

• Optimized website, Refacciones Victorino (MX). 

• Crafted email marketing automations for an audience of ~7k with an average open rate of 58%. Producing 60.57% yearly site engagement rate from email traffic.

• Engineered AI prompts for value proposition development.

Product Marketing CSR, Scale Media Inc.04/2021 - 9/2022

• Utilized an omnichannel contact center approach for delivering a seamless customer service experience resulting in 2.5K monthly resolved cases and a 15% improvement in total sales revenue.

• Managed 21K customer portfolios across a portfolio of 8 brands. 

• Aided transactions via a blockchain based e-Commerce platform with a total of $60M in volume. 

• Collaborated with quality assurance and cross functional partners by gathering and synthesizing qualitative and quantitative data for continued product improvement across all brand portfolios. 

• Analyzed top customer inquiries and created micro/macro response/email templates.