• Generative Engine Optimization Specialist

  • Bachelor of Science, Marketing

  • Spirits Industry Specialist

  • Full Stack Marketer

  • Musician

  • Based in Los Angeles California

  • Graduated from California State University Northridge, David Nazarian College of Business and Economics

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Professional summary
Growth-focused marketing leader driving SEO/GEO, email, paid media, content operations, and AI-enabled analytics across multi-brand e-commerce businesses. Proven in improving organic visibility, building experimentation systems, and turning customer insight into conversion-focused messaging.

SEO Specialist / Growth Marketing Lead, Case Liquors INC. 2/2025 - Present

  • Lead cross-functional marketing execution across 4 e-commerce brands spanning SEO/GEO, email, paid media, social, content operations, and AI-enabled analytics.

  • Improved year-over-year organic search performance, raising average search position from 22.2 to 8.34.

  • Increased SEO-attributed revenue by 20% through search optimization, content strategy, and conversion-focused execution.

  • Built a custom agentic AI marketing intelligence system in Python to automate benchmarking, campaign analysis, and value-proposition testing.

  • Supported a $1.63M trailing-12-month email revenue program by analyzing 1,339 campaigns, structuring A/B tests, and improving messaging strategy through Jobs-to-be-Done insights.

  • Increased operational efficiency by implementing project management systems that improved coordination across a 3,392-task marketing portfolio.

Marketing Strategist, Corza Marketing 1/2022 - Present

  • Consulting in social media marketing, search engine optimization, and artificial intelligence integrations.

  • Developed SM framework, The Ocean Rights Coalition (UK).

  • Optimized website, Refacciones Victorino (MX). 

  • Crafted email marketing automations for an audience of ~7k with an average open rate of 58%. Producing 60.57% yearly site engagement rate from email traffic.

  • Engineered AI prompts for value proposition development.

Product Marketing CSR, Scale Media Inc. 04/2021 - 9/2022

  • Utilized an omnichannel contact center approach for delivering a seamless customer service experience resulting in 2.5K monthly resolved cases and a 15% improvement in total sales revenue.

  • Managed 21K customer portfolios across a portfolio of 8 brands. 

  • Aided transactions via a blockchain based e-Commerce platform with a total of $60M in volume. 

  • Collaborated with quality assurance and cross functional partners by gathering and synthesizing qualitative and quantitative data for continued product improvement across all brand portfolios. 

  • Analyzed top customer inquiries and created micro/macro response/email templates.