Tomas Corza / Education
Courses & Learning
Explore practical frameworks for understanding customers, developing better products, and navigating the changing landscape of digital marketing and artificial intelligence.
Product Strategy & Customer Research
Jobs-to-Be-Done (JTBD) Theory
Understand why customers choose the products and services they do. This course introduces Jobs-to-Be-Done theory and demonstrates how to identify customer motivations, uncover unmet needs, and apply those insights to product innovation and marketing strategy.
What you'll learn
- Core principles of Jobs-to-Be-Done theory
- Identifying customer needs and motivations
- Customer research and job mapping
- Applying JTBD to product development
- Building customer-focused marketing strategies
Artificial Intelligence & Digital Marketing
Generative Engine Optimization (GEO)
Learn how AI-powered search is changing content discovery. This course explores strategies for making content easier to discover, understand, and cite in generative AI systems, including ChatGPT, Perplexity, and Google AI-powered search experiences.
What you'll learn
- How GEO differs from traditional SEO
- How generative AI retrieves and uses content
- Structuring content for AI visibility
- Auditing brand presence in AI-generated answers
- Measuring and improving GEO performance
Beyond the Courses
Put These Frameworks Into Practice
Interested in applying customer research, product strategy, or AI-driven marketing to your business? Explore opportunities to work together.
Get in Touch →