Mastering JTBD Theory: Transform Your Product Strategy
Welcome to my (Jobs-to-Be-Done) JTBD theory product innovation course!
Unlock the potential of your business with my comprehensive JTBD theory course, (The same theory that helped Mars Inc. increase the global sales of Snickers Bars by 15.9% in one year.) designed to transform how you understand and engage with your customers. This course offers a deep dive into Jobs-to-Be-Done theory. Which shifts focus to the true needs and motivations behind consumer behaviors.
What You'll Learn:
Core Concepts of JTBD: Understand the foundational principles of JTBD theory and how it differs from conventional marketing approaches.
Practical Application: Learn how to identify and map out the jobs your customers are trying to accomplish.
Strategy Development: Gain the skills to create marketing strategies that align perfectly with your customers' needs.
Expected Outcomes:
Enhanced Customer Insights: Develop a deeper understanding of what drives your customers' decisions.
Targeted Marketing: Create more precise and effective marketing campaigns.
Competitive Advantage: Utilize JTBD to innovate and stay ahead in your market.
Master JTBD theory and start delivering exactly what your customers need, when they need it. Your journey to becoming a JTBD practitioner begins here!
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Lesson 1: Introduction to JTBD Theory
By the end of this lesson, students will have a solid understanding of JTBD theory and be prepared to explore its applications in subsequent lessons.
By the end of this lesson, students will have a solid understanding of JTBD theory and be prepared to explore its applications in subsequent lessons.
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Lesson 2: The History and Evolution of JTBD
By the end of this lesson, students will have a comprehensive understanding of the historical context and evolution of JTBD theory, preparing them for deeper exploration of its principles and applications in subsequent lessons.
By the end of this lesson, students will have a comprehensive understanding of the historical context and evolution of JTBD theory, preparing them for deeper exploration of its principles and applications in subsequent lessons.
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Lesson 3: Core Concepts of JTBD
By the end of this lesson, students will have a comprehensive understanding of the core concepts of JTBD theory, preparing them for more advanced topics and applications in subsequent lessons.
By the end of this lesson, students will have a comprehensive understanding of the core concepts of JTBD theory, preparing them for more advanced topics and applications in subsequent lessons.
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Lesson 1: Identifying Jobs to Be Done
By the end of this lesson, students will have the knowledge and skills to identify the jobs customers are trying to accomplish, providing a strong foundation for applying JTBD theory in market research and beyond.
By the end of this lesson, students will have the knowledge and skills to identify the jobs customers are trying to accomplish, providing a strong foundation for applying JTBD theory in market research and beyond.
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Lesson 2: Creating Job Maps
By the end of this lesson, students will have the knowledge and skills to create job maps, providing a detailed understanding of customer journeys and opportunities for innovation.
By the end of this lesson, students will have the knowledge and skills to create job maps, providing a detailed understanding of customer journeys and opportunities for innovation.
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Lesson 3: Prioritizing Customer Jobs
By the end of this lesson, students will have the knowledge and skills to prioritize customer jobs effectively, providing a strong foundation for strategic decision-making in product development and marketing.
By the end of this lesson, students will have the knowledge and skills to prioritize customer jobs effectively, providing a strong foundation for strategic decision-making in product development and marketing.
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Lesson 1: JTBD in Ideation and Concept Development
By the end of this lesson, students will have the knowledge and skills to integrate JTBD insights into the ideation and concept development process, ensuring that new products are closely aligned with customer needs and have a higher likelihood of success.
By the end of this lesson, students will have the knowledge and skills to integrate JTBD insights into the ideation and concept development process, ensuring that new products are closely aligned with customer needs and have a higher likelihood of success.
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Lesson 2: Designing Products with JTBD in Mind
By the end of this lesson, students will have the knowledge and skills to design products that effectively address customer jobs, ensuring higher customer satisfaction and success in the market.
By the end of this lesson, students will have the knowledge and skills to design products that effectively address customer jobs, ensuring higher customer satisfaction and success in the market.
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Lesson 3: Testing and Iterating Based on JTBD
By the end of this lesson, students will have the knowledge and skills to test and iterate products based on JTBD, ensuring they meet customer needs and achieve greater market success.
By the end of this lesson, students will have the knowledge and skills to test and iterate products based on JTBD, ensuring they meet customer needs and achieve greater market success.
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Lesson 1: Crafting Value Propositions with JTBD
By the end of this lesson, students will have the knowledge and skills to craft compelling value propositions that resonate with customers and drive marketing success.
By the end of this lesson, students will have the knowledge and skills to craft compelling value propositions that resonate with customers and drive marketing success.
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Lesson 2: Segmenting the Market with JTBD
By the end of this lesson, students will have the knowledge and skills to segment the market using JTBD insights, enabling them to develop targeted marketing strategies that effectively address customer needs.
By the end of this lesson, students will have the knowledge and skills to segment the market using JTBD insights, enabling them to develop targeted marketing strategies that effectively address customer needs.
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Lesson 3: Creating and Delivering Targeted Marketing Campaigns with JTBD
By the end of this lesson, students will have the knowledge and skills to create and deliver targeted marketing campaigns that effectively address customer jobs, driving engagement and conversion.
By the end of this lesson, students will have the knowledge and skills to create and deliver targeted marketing campaigns that effectively address customer jobs, driving engagement and conversion.
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Lesson 1: Key Performance Indicators (KPIs) for JTBD
By the end of this lesson, students will have the knowledge and skills to effectively measure and optimize JTBD strategies using KPIs, ensuring that their initiatives drive desired outcomes and continuous improvement.
By the end of this lesson, students will have the knowledge and skills to effectively measure and optimize JTBD strategies using KPIs, ensuring that their initiatives drive desired outcomes and continuous improvement.
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Lesson 2: Customer Feedback and JTBD
By the end of this lesson, students will have the knowledge and skills to effectively collect, analyze, and leverage customer feedback to optimize JTBD strategies, ensuring their initiatives continuously meet customer needs and drive desired outcomes.
By the end of this lesson, students will have the knowledge and skills to effectively collect, analyze, and leverage customer feedback to optimize JTBD strategies, ensuring their initiatives continuously meet customer needs and drive desired outcomes.
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Lesson 3: Iterative Testing and Improvement with JTBD
By the end of this lesson, students will have the knowledge and skills to implement iterative testing and improvement processes for JTBD strategies, ensuring their initiatives continuously meet customer needs and drive desired outcomes.
By the end of this lesson, students will have the knowledge and skills to implement iterative testing and improvement processes for JTBD strategies, ensuring their initiatives continuously meet customer needs and drive desired outcomes.
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Step 1: Market Definition
This guide will walk you through first step of developing a JTBD strategy.
This guide will walk you through first step of developing a JTBD strategy.
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This guide will walk you through the second step of developing a JTBD strategy.
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Step 3: Uncover Anticipated Outcomes
This guide will walk you through the third step of developing a JTBD strategy.
This guide will walk you through the third step of developing a JTBD strategy.
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Step 4: Quantify Satisfied and Unsatisfied Outcomes
This guide will walk you through the fourth step of developing a JTBD strategy.
This guide will walk you through the fourth step of developing a JTBD strategy.
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Step 5: Opportunity Discovery
This guide will walk you through the fifth step of developing a JTBD strategy.
This guide will walk you through the fifth step of developing a JTBD strategy.
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Step 6: Strategy Execution
This guide will walk you through the sixth step of developing a JTBD strategy.
This guide will walk you through the sixth step of developing a JTBD strategy.
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These assets will help you implement a JTBD strategy.
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JTBD-GPT
I have developed a specialized AI consultant trained extensively on (Jobs-to-be-Done) JTBD theory, with my vast collection of JTBD resources. This AI consultant is designed to assist with JTBD strategies, providing expert insights and practical applications tailored to your business needs.
I have developed a specialized AI consultant trained extensively on (Jobs-to-be-Done) JTBD theory, with my vast collection of JTBD resources. This AI consultant is designed to assist with JTBD strategies, providing expert insights and practical applications tailored to your business needs.
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