Advertising Budget Planner

Plan your monthly advertising investment, forecast potential sales, and calculate the budget required to reach your revenue goals.

The amount you plan to spend on advertising each month.
The amount of revenue you want your advertising campaigns to generate.
Advertising Performance Assumptions
Average amount paid for each advertising click.
Average revenue generated per completed order.
3%
Estimated percentage of advertising clicks that result in a completed purchase.
60%
Percentage of sales revenue spent on the products sold, excluding advertising.
Projected Monthly Performance
Estimated Advertising Clicks 2,000
Estimated Orders 60
Projected Monthly Advertising Revenue
$7,200.00
Estimated orders multiplied by average order value. This is a sales projection, not guaranteed revenue.
Revenue Goal Progress 48%
Return on Advertising Spend 2.40x
Break-Even Return on Advertising Spend 2.50x
Estimated Gross Profit After Advertising
-$120.00
Projected revenue minus cost of goods sold and advertising spending. Other business expenses are not included.
Budget Required to Reach Your Revenue Goal
Estimated Monthly Advertising Budget Required
$6,250.00
Calculated using your target revenue, average order value, purchase conversion rate, and estimated cost per click.
Additional Budget Needed $3,250.00
Estimated Orders Needed for Goal 125
Budget & Profitability Analysis

Your current advertising assumptions produce revenue below your target and a small estimated loss after advertising.

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Disclaimer: Results are estimates for planning purposes and do not guarantee sales or profitability. Calculations assume a consistent cost per click, conversion rate, and average order value as advertising spending increases. Actual results may change due to market conditions, competition, attribution, conversion delays, and diminishing returns at higher budgets. Estimated gross profit after advertising excludes operating expenses, taxes, and costs not included in cost of goods sold. All projected revenue is assumed to come from the advertising being evaluated.