JTBDGPT a Jobs to be Done AI Innovation Expert
I created a free AI innovation expert.
Artificial General Intelligence (AGI): A JTBD Theory Approach
Artificial General Intelligence (AGI) is poised to revolutionize industries by mimicking human intelligence and handling complex tasks autonomously. As we transition from narrow AI to AGI, the potential to reshape our relationship with technology has never been greater.
Integrating AI in Marketing with JTBD Theory
Discover how the fusion of AI and the (Jobs-to-Be-Done) JTBD theory framework can revolutionize your marketing strategies by aligning cutting-edge technology with consumer needs. This powerful combination enables marketers to craft deeply personalized campaigns that truly resonate with customers, ensuring your product or service effectively meets their specific goals. Dive into this compelling approach to unlock the full potential of AI-driven marketing and foster stronger, more loyal customer relationships.
AI, Music, JTBD Theory and Culture
Explore the crossroads where AI and human creativity meet, redefining what it means to create and appreciate art in today’s world. In this article, I delve into how AI is reshaping our culture—from music to visual art—and what this means for originality and authenticity. Through the lens of Jobs-to-Be-Done (JTBD) theory, I unpack the challenges and opportunities that come with navigating a cultural landscape increasingly influenced by machines.
The Job to be Done of Project Strawberry
OpenAI's latest initiative, Project Strawberry, seeks to enhance AI's reasoning abilities to mirror human thought processes, potentially revolutionizing the field of artificial intelligence. By fine-tuning existing large language models, this project aims to tackle complex reasoning and long-term planning, setting a new standard in AI development. While the full impact of Project Strawberry remains to be seen, it represents a significant step toward AI that can think and reason more like humans.
JTBD Theory and Music
I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.
JTBD Theory Examples: Uber, Spotify and Duolingo
I discuss how Uber, Spotify and Duolingo utilize JTBD theory.