JTBD Theory and Music
I discuss how the JTBD theory approach can help uncover the deeper reasons why people listen to music.
JTBD Theory Examples: Uber, Spotify and Duolingo
I discuss how Uber, Spotify and Duolingo utilize JTBD theory.
Jobs to be Done Template (JTBD Theory)
This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.