Campaign URL Builder

Create trackable marketing campaign links using UTM parameters. Measure traffic from advertising, email campaigns, social media, and other marketing channels in Google Analytics.

Destination Website URL Required Enter the full URL of the page visitors should reach after clicking your campaign link.

Choose a Marketing Channel

Select a channel to automatically populate the recommended campaign source and medium, or enter your own values below.

Campaign Tracking Parameters

Campaign Source Required Identifies where traffic originates. Example: google, facebook, newsletter.

Campaign Medium Required Identifies the marketing channel type. Example: cpc, email, paid_social, social.

Campaign Name Required Identifies your specific marketing campaign. Example: fall_sale, product_launch, newsletter_october.

Optional Tracking Parameters

Campaign Content Differentiate advertisements, links, or creative variations in the same campaign.

Campaign Term Record paid search keywords or another campaign-specific term.

Campaign ID (Optional) Optional campaign identifier for more consistent reporting across marketing platforms.

Your Campaign Tracking URL

Generated Tracking Link

Tracking Parameter Breakdown

utm_source google

utm_medium cpc

utm_campaign

utm_content Not set

utm_term Not set

utm_id Not set

Campaign Tracking Best Practices

Use consistent lowercase naming, avoid unnecessary spaces, and keep campaign names descriptive. Use the same source and medium conventions across your marketing channels to make reporting easier in Google Analytics 4. Do not include customer names, email addresses, or other personal information in tracking parameters.

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Disclaimer: This tool creates campaign tracking URLs but does not verify that Google Analytics or another analytics platform is configured correctly. Tracking accuracy depends on your analytics implementation, consent settings, redirects, and attribution rules. Google Ads auto-tagging may supply additional advertising attribution data. Avoid replacing established tracking conventions without reviewing their impact on reporting.