Customer Acquisition Cost Calculator

Calculate how much your business spends to acquire a new customer and compare that cost against estimated customer lifetime value.

Include advertising and other acquisition costs for the period being evaluated.
Number of first-time customers acquired during the same period.
Customer Value
Include the initial purchase and expected repeat purchases.
60%
Percentage of revenue spent on the products sold, before acquisition spending.
Your Results
Customer Acquisition Cost
$100.00
Total acquisition spending divided by the number of new customers acquired.
Estimated Customer Lifetime Revenue $450.00
Estimated Customer Lifetime Gross Profit $180.00
Lifetime Gross Profit to Acquisition Cost 1.80x
Estimated Lifetime Gross Profit After Acquisition Cost $80.00
Performance Analysis

Your estimated customer lifetime gross profit exceeds acquisition cost. This suggests positive gross profit after acquisition spending, before additional business expenses.

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Disclaimer: Results are estimates for planning purposes. Customer acquisition cost depends on which acquisition expenses are included. Lifetime revenue and gross profit projections assume constant average order value and product cost percentage across future purchases. Estimates do not account for customer retention uncertainty, timing of future purchases, discounts, refunds, operating expenses, taxes, or other variable costs outside cost of goods sold. Actual customer profitability may differ.