Free E-commerce Marketing Tool
E-commerce Conversion Funnel Analyzer
Identify where shoppers drop off, measure conversion performance, and estimate the revenue opportunity from improving your sales funnel.
1. Enter Your Funnel Data
Use data from the same reporting period and attribution method for every stage.
Total sessions during the period
Sessions viewing at least one product
Sessions with an add-to-cart action
Sessions entering checkout
Sessions containing a completed purchase
Revenue from completed orders
Order count for average order value
Scenario improvement to the weakest conversion stage
2. Conversion Performance Overview
Purchase Conversion Rate
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Purchase sessions / all sessions
Average Order Value
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Revenue / total orders
Revenue per Session
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Revenue / all sessions
Add-to-Cart Rate
—
Cart sessions / product-view sessions
Checkout Completion Rate
—
Purchase sessions / checkout sessions
Overall Non-Purchase Rate
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Sessions without a purchase
3. Visual Conversion Funnel
Each bar represents the percentage of original website sessions reaching that stage.
4. Stage-by-Stage Performance
| Funnel Transition | Entered | Advanced | Conversion | Drop-off |
|---|
5. Conversion Bottleneck Analysis
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6. Revenue Improvement Opportunity
Estimate the impact of improving the weakest conversion stage while keeping later conversion rates and revenue per purchase session constant.
Estimated Additional Revenue
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Additional Purchase Sessions
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Projected Revenue
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Projected Conversion Rate
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7. Recommended Next Steps
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Methodology:
This analyzer assumes a sequential, nested,
session-based funnel. Each later stage must be
a subset of the preceding stage. Some reporting
platforms count independent events rather than
nested sessions, which can produce different results.
The revenue opportunity is a mathematical scenario,
not a sales forecast. Average order value uses
actual orders, which may differ from purchase sessions.