• Generative Engine Optimization Specialist

  • Bachelor of Science, Marketing

  • Jobs-to-be-Done Practitioner

  • Marketing Strategist

  • SEO Specialist

  • Musician

Long term goal: seek outcome driven innovation.

Objective: career development.

  • Based in Los Angeles California

  • Graduated from California State University Northridge, David Nazarian College of Business and Economics

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Search Engine Optimization Specialist, Case Liquors INC. 2/2025 - Present

  • Formulate and execute search/generative engine optimization strategies.

  • Drove a 58.21% improvement in AI perception score by leading customer experience upgrades and implementing GEO (Generative Engine Optimization) techniques.

  • Create/optimize website content for Lovescotch.com & Forwhiskeylovers.com.

  • Craft Jobs-to-be-Done value propositions.

  • Report monthly results directly to CEO.

Marketing Strategist, Corza Marketing 1/2022 - Present

  • Consulting in social media marketing, search engine optimization, and artificial intelligence integrations.

  • Formulated SEO strategy, Sumo Spice.

  • Developed SM framework, The Ocean Rights Coalition (UK).

  • Facilitated IG community growth, Budy Built.

  • Optimized website, Refacciones Victorino (MX). 

  • Increased client social media audience by 34%.

  • Created content that ranked #4 on the SERP in less than thirty days.

  • Crafted email marketing automations for an audience of ~7k with an average open rate of 58%. Producing 60.57% yearly site engagement rate from email traffic.

  • Engineered AI prompts for jobs-to-be-done research.

  • Leveraged data analytics tools to measure ROI on campaigns, implementing iterative improvements.

Product Marketing CSR, Scale Media Inc. 04/2021 - 9/2022

  • Utilized an omnichannel contact center approach for delivering a seamless customer service experience resulting in 2.5K monthly resolved cases and a 15% improvement in total sales revenue.

  • Managed 21K customer portfolios across a portfolio of 8 brands. 

  • Aided transactions via a blockchain based e-Commerce platform with a total of $60M in volume. 

  • Collaborated with quality assurance and cross functional partners by gathering and synthesizing qualitative and quantitative data for continued product improvement across all brand portfolios. 

  • Analyzed top customer inquiries and created micro/macro response/email templates.