Tomas Corza / Performance Marketing
Meta Ads Management & Optimization
Strategic Facebook and Instagram advertising focused on customer acquisition, creative testing, conversion tracking, and advertising efficiency. From campaign strategy and audience development to e-commerce performance analysis, I help businesses make more informed advertising decisions.
Meta Ads Management Packages
Facebook & Instagram Advertising for Every Stage of Growth
Whether you're launching your first advertising campaigns or optimizing an established account, choose a management package aligned with your business objectives.
Package 01 / Essential
Meta Ads Essentials
Professional campaign management for small businesses seeking a structured approach to Facebook and Instagram advertising, lead generation, or customer acquisition.
Starting at
$650 /month
Monthly management
- One Meta advertising account
- Up to 2 active campaigns
- Campaign strategy and setup
- Audience research and targeting
- Ad copy development
- Up to 4 ad creative variations
- Budget and delivery monitoring
- Conversion tracking review
- Monthly performance report
Package 02 / Growth
Meta Ads Growth Management
Ongoing campaign management, creative experimentation, and performance optimization for businesses looking to expand customer acquisition and improve advertising efficiency.
Starting at
$900 /month
Monthly management
- One Meta advertising account
- Up to 5 active campaigns
- Campaign structure optimization
- Audience and placement analysis
- Up to 8 ad creative variations
- Creative and copy A/B testing
- Prospecting and retargeting strategy
- Budget and bidding optimization
- Conversion tracking assessment
- Monthly performance reporting
- Monthly strategy consultation
Package 03 / E-Commerce
Meta Ads E-Commerce & Performance
Specialized campaign management for Shopify and e-commerce businesses focused on online sales, customer acquisition costs, product performance, and advertising profitability.
Starting at
$1,300 /month
Monthly management
- One Meta advertising account
- Up to 8 active campaigns
- Sales campaign management
- Catalog advertising optimization
- Product set and catalog review
- Prospecting and retargeting
- Up to 12 ad creative variations
- Ongoing creative testing
- Pixel and CAPI diagnostics
- ROAS and customer acquisition analysis
- Shopify sales cross-reference
- Monthly performance reporting
- Monthly strategy consultation
All prices are starting rates in USD. Advertising spend is paid separately by the client directly to Meta. Final management fees depend on campaign volume, account complexity, and service requirements. Creative variations use client-supplied assets or agreed materials. Original filming, photography, complex video production, and third-party software are not included. All advertising is subject to Meta's applicable policies.
One-Time Services
Meta Ads Audits, Setup & Tracking
Need expert feedback without committing to ongoing management? Start with a focused account audit, campaign setup, or tracking assessment.
Meta Ads Account Audit
A structured review of campaign architecture, audience targeting, creative performance, budgets, conversion tracking, and advertising efficiency. Includes prioritized recommendations for improvement.
One-time assessment
Meta Ads Campaign Setup
Initial campaign development, advertising account review, objective selection, audience planning, budget configuration, and ad setup for a defined campaign scope.
One-time setup
Meta Pixel & Conversion Tracking Audit
Review Pixel configuration, Conversions API integration, event measurement, purchase or lead tracking, and potential attribution or reporting inconsistencies.
One-time assessment; implementation quoted separately
Areas of Expertise
Comprehensive Meta Ads Management
Effective Meta advertising requires more than launching campaigns. It requires thoughtful creative, reliable measurement, and decisions informed by business performance.
Facebook & Instagram Advertising
Campaign development and management across Facebook and Instagram, including feed, Stories, Reels, and other eligible placements.
Creative Strategy & Testing
Ad copy development, creative variation planning, testing frameworks, performance comparison, and identification of effective messaging.
Audience & Retargeting Strategy
Analyze customer segments, prospecting opportunities, audience signals, and retargeting strategies where eligible and permitted by platform policies.
Meta Pixel & Conversions API
Review tracking events, Pixel and CAPI configuration, event deduplication, purchase measurement, and attribution quality.
Customer Acquisition & ROAS
Evaluate acquisition costs, advertising spend, conversion value, ROAS, campaign performance, and available financial indicators.
Shopify & E-Commerce Analytics
Cross-reference Meta advertising performance with Shopify sales, order values, product performance, and available margin data.
My Process
Strategy, Testing & Optimization
A structured process that combines business objectives, advertising data, audience insights, and creative experimentation.
Audit
Review campaign structure, advertising results, tracking configuration, creative assets, and business objectives.
Strategy
Define campaign priorities, audiences, budgets, creative directions, and performance goals.
Execution
Implement agreed campaign changes, launch creative tests, and monitor campaign delivery and results.
Optimization
Evaluate acquisition costs, creative performance, conversions, and campaign economics to guide ongoing improvements.
Performance Beyond Platform Metrics
Better Advertising Decisions Start With Better Data
My background in growth marketing, paid social advertising, e-commerce, and digital analytics informs my approach to Meta Ads. I evaluate more than impressions, clicks, and platform-reported ROAS. Where reliable data is available, I examine customer acquisition costs, Shopify sales, order values, product performance, and profitability. By connecting advertising data to broader business outcomes, I help identify opportunities for more efficient and sustainable growth.
Frequently Asked Questions
Common Questions About Meta Ads
Is my advertising budget included in the management fee?
No. The management fee covers the agreed services. Advertising spend is paid separately by the client directly to Meta through their advertising account.
Can you manage my existing Facebook and Instagram campaigns?
Yes. Existing accounts can be audited and managed. An initial assessment helps identify campaign structure, measurement, creative, and performance opportunities.
Do you create advertising content?
Packages include defined creative variations and ad copy development using available brand assets. Original photography, filming, and complex production are scoped and quoted separately.
Can you manage advertising for Shopify stores?
Yes. Services include e-commerce campaign management, catalog advertising, performance measurement, and analysis of Meta advertising alongside Shopify sales data.
What if my Meta Pixel or conversion tracking is incorrect?
Conversion tracking can be audited to identify missing events, duplicate conversions, Pixel and CAPI inconsistencies, and measurement problems. Complex technical repairs may require a separate implementation quote.
Do you guarantee a specific return on advertising spend?
No. Advertising results depend on factors including market competition, customer demand, product pricing, creative quality, budget, and conversion rates. The service focuses on structured experimentation, reliable measurement, and continuous improvement.
Will I retain ownership of my Meta advertising account?
Yes. Clients retain ownership of their advertising assets and grant appropriate access for the agreed management services.
Start Improving Performance
Make Your Meta Advertising More Strategic
Whether you need a Meta Ads audit, ongoing Facebook and Instagram campaign management, or specialized Shopify advertising support, get in touch to discuss your business objectives.
Request a Consultation →