Independent Artist Marketing
Your music deserves an audience.
Music marketing for independent artists, bands, and producers. I combine firsthand experience as a musician with digital advertising, audience research, and performance analysis to help artists make smarter promotional decisions.
A Smarter Way to Promote Music
Good music needs more than a promotional budget.
Independent artists face a difficult challenge: finding listeners who genuinely connect with their work without wasting limited resources on ineffective promotion.
My approach focuses on understanding potential audiences, testing advertising campaigns, measuring engagement, and using actual performance data to inform the next decision.
Whether you're releasing your first single or looking to improve an existing campaign, I offer focused marketing services built around your goals and budget.
Music Marketing Services
Practical marketing support for independent artists.
Start with a one-time audit, promote a new release, or get ongoing help managing your advertising campaigns.
Artist Marketing Audit
Understand what's working, what isn't, and where your promotional efforts could improve.
- Artist positioning review
- Social media presence assessment
- Streaming profile review
- Existing campaign review, if available
- Audience and promotional recommendations
- Written findings and action plan
Single Release Campaign
A focused advertising campaign designed to introduce your release to potential new listeners.
- Release campaign planning
- Meta advertising account setup or review
- Audience and geographic targeting
- Testing of up to 2 artist-supplied ad creatives
- Smart-link and UTM tracking setup
- Up to 4 weeks of campaign monitoring
- Campaign performance summary
Artist Growth Management
Ongoing advertising management and performance analysis for artists looking to build a more consistent promotional strategy.
- Monthly advertising strategy
- Meta Ads campaign management
- Audience and ad creative testing
- Budget and campaign optimization
- Smart-link performance tracking
- Monthly performance report
- Monthly strategy consultation
All prices are starting rates in USD. Advertising budgets and third-party tools are not included. Artists provide the music, artwork, and advertising assets. Video production and editing are not included. Final scope and schedules are confirmed before work begins. Results are not guaranteed.
Musician Meets Marketer
I understand both sides of the process.
I'm Tomas Corza, a Los Angeles-based marketing strategist and musician.
My experience spans music production, paid media management, audience research, marketing analytics, and e-commerce growth strategy.
I've worked on advertising campaigns for independent music releases, analyzing performance across different audiences, countries, advertising placements, and campaign strategies.
As a musician, I understand the importance of maintaining artistic identity while reaching new audiences. As a marketer, I focus on making promotional decisions based on evidence rather than assumptions.
What I Bring to the Table
Firsthand experience creating, producing, and promoting music.
Meta Ads planning, campaign execution, testing, and reporting.
Geographic targeting, audience segmentation, and performance analysis.
Campaign attribution, cost efficiency, and engagement measurement.
Practical strategies built around limited budgets and clear priorities.
My Approach
Less guessing. More informed decisions.
Every campaign begins with understanding the music, the audience, and what success means for the artist.
Understand
Review your music, audience, release goals, and existing promotional activity.
Build
Develop a focused advertising campaign with defined audiences, budgets, and tracking.
Test
Compare audience segments and artist-supplied creative to identify useful signals.
Improve
Analyze campaign performance and turn findings into practical next steps.
Beyond Streams and Followers
Reaching listeners is only part of the equation.
Impressions, clicks, and streaming numbers can be useful, but they don't tell the whole story.
Effective music marketing should help artists understand which promotional channels, audiences, and advertising approaches are generating meaningful engagement.
My focus is on measurable campaign performance, transparent reporting, and learning what can be improved with the next release.
Frequently Asked Questions
A few things worth knowing.
Do I need a large advertising budget?
No. Smaller budgets can be useful for focused testing, although they limit the scale of a campaign. I can help determine a reasonable starting point based on your goals.
Is advertising spend included?
No. Service fees cover the agreed strategy and management work. Advertising costs are paid separately by the artist.
Do you create advertising videos?
No. Artists provide their own music, artwork, and advertising materials. My services focus on campaign strategy, setup, management, and performance analysis.
Can you guarantee Spotify streams?
No. I don't guarantee streams, followers, playlist placements, or specific growth results. My services focus on advertising, audience analysis, testing, and measurable campaign execution.
What genres do you work with?
I'm especially familiar with independent, alternative, electronic, and experimental music, but I'm open to working with artists across genres.
Can you work with an upcoming release?
Yes. Ideally, campaign planning begins before release day so advertising assets, audience targeting, and tracking can be prepared.
Do I need an existing Meta Ads account?
Not necessarily. Account setup or review can be included within an agreed project scope.
Let's Talk About Your Music
Working on a new release?
Tell me about your music, your goals, and what you're trying to accomplish. We can discuss whether a focused marketing campaign makes sense.