Jobs to be Done Template
About the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner and musician.
Below is a jobs to be done template for job mapping with a free blank template at the bottom.
Simple Market example:
Automobile purchasers trying to purchase a new automobile from an auto dealership.
Customer category: purchase deciders
Job to be done: purchase a new automobile
Context description: from an auto dealership
Customer journey maps consist of eight job steps. Each job step is written in the following format.
(verb) + (subject of verb) + (context description)
Step 1: Define goals for vehicle purchase.
Purchase deciders set the goals they want to achieve with the purchase of their vehicle. Such as determining whether to purchase a sport utility vehicle or sports car.
Anticipated outcome: reduce the chances of failing to align vehicle acquisition and life goals.
Step 2: Locate vehicle brand that will achieve goals.
Purchase deciders conduct research and select a brand of vehicles.
Anticipated outcome: reduce the chances of being misinformed.
Step 3: Prepare for vehicle purchase decision.
Once a brand is selected. Purchase deciders determine which model and trim level will help them best achieve their acquisition goals.
Anticipated outcome: Reduce the chances of failing to meet vehicle acquisition goals.
Step 4: Confirm selected vehicle variation.
Confirm that the selected brand, model and trim level will achieve the goals set in the define stage.
Anticipated outcome: reduce the chances of selecting a problematic vehicle variation.
Step 5: Execute vehicle purchase.
Select desired vehicle stock number from dealership inventory.
Anticipated outcomes: reduce the time it takes to select a vehicle from dealership inventory.
Step 6: Monitor vehicle expectations.
Inspect selected vehicle in dealership inventory and ensure that offering meets expectations.
Anticipated outcome: reduce the chances of failing to meet vehicle acquisition goals.
Step 7: Modify purchase options.
Determine the purchasing method and negotiate financing if not purchased outright.
Anticipated outcome: reduce the cost of financing.
Step 8: Vehicle sale concludes.
Purchase decider takes delivery of their new vehicle.
Anticipated outcome: reduce the time it takes for vehicle delivery.
Click here to learn more about JTBD theory.
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