Generative AI Use Case: Mission and Vision Statement Writing
About the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner and musician.
One of the many use cases I have found with generative AI, is writing brand mission and vision statements. Below is the prompt I engineered for this use case, using fake (for now) electric vehicle brand, “Corza Automotive.”
There are two sections in this prompt. First section is meant to explain the perspective I want it to take, in its output. I describe the customer which the brand is seeking to serve. Which in this case is commuters. Then provide the following five facts about the fake brand.
Corza Automotive is a brand of electric vehicles seeking to disrupt the transportation market with outcome driven innovation.
Corza Automotive is dedicated to educating consumers on the benefits of alternative fuel sources and achieving sustainability.
Corza Automotive is dedicated to educating consumers, so they can make a more informed decision when selecting their transportation solution.
Corza Automotive is dedicated to social responsibility.
Corza Automotive ethically sources lithium.
As well as explain that a mission statement is a simple statement about the goals, values, and objectives of an organization. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.
The first section of the prompt is as follows:
[Understand the following:(Commuting is periodically recurring travel between a place of residence and place of work or study, where the traveler, referred to as a commuter, leaves the boundary of their home community.)]
[Understand the following:(Corza Automotive is a brand of electric vehicles seeking to disrupt the transportation market with outcome driven innovation. Corza Automotive is dedicated to educating consumers on the benefits of alternative fuel sources and achieving sustainability. Corza Automotive is dedicated to educating consumers, so they can make a more informed decision when selecting their transportation solution. Corza automotive is dedicated to social responsibility. Corza Automotive ethically sources lithium.)]
[Understand the following: (A mission statement is a simple statement about the goals, values, and objectives of an organization. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.)]
[Market definition: ({commuters} + {commute},Contextual clarifier: {United States transportation market})]
Second section is the command portion which describes the action I want the AI to take. The command in the prompt asks it to role play as a senior leader in the company and provide sample mission and vision statements.
The second section of the prompt is as follows:
Imagine you are a senior leader at Corza Automotive and you are being asked to write a vision and mission statement for your brand. Write five mission statements and five vision statements for your boss to choose from.
The combination of the two sections is as follows:
[Understand the following:(Commuting is periodically recurring travel between a place of residence and place of work or study, where the traveler, referred to as a commuter, leaves the boundary of their home community.)]
[Understand the following:(Corza Automotive is a brand of electric vehicles seeking to disrupt the transportation market with outcome driven innovation. Corza Automotive is dedicated to educating consumers on the benefits of alternative fuel sources and achieving sustainability. Corza Automotive is dedicated to educating consumers, so they can make a more informed decision when selecting their transportation solution. Corza automotive is dedicated to social responsibility. Corza Automotive ethically sources lithium.)]
[Understand the following: (A mission statement is a simple statement about the goals, values, and objectives of an organization. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.)]
[Market definition: ({commuters} + {commute},Contextual clarifier: {United States transportation market})]
Imagine you are a senior leader at Corza Automotive and you are being asked to write a vision and mission statement for your brand. Write five mission statements and five vision statements for your boss to choose from.
The output is as follows:
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