Jobs to be Done Template: Transportation Market Job Map
About the author: Tomas Corza is a marketing Strategist, Jobs to be Done practitioner and musician.
Below is a sample transportation market “jobs to be done” job map with a free blank template at the bottom.
Market example:
Commuters trying to commute efficiently.
Customer category: Job Performer (commuters)
Job to be done: Core Job (commute)
Context description: Efficiently
Step 1: Define goals for transportation solution.
Commuters define the goals they wish to achieve with their transportation solution. Such as deciding on a budget.
Anticipated outcome: reduce the chances of failing to align life and transportation goals.
Step 2: Locate transportation solutions that will achieve goals.
Commuters conduct research to determine what solutions are available. Such as researching public and personal transportation options.
Anticipated outcome: reduce the time it takes to research available solutions.
Step 3: Prepare for selecting transportation solution.
Commuters compare available solution options. Such as a cost comparison.
Anticipated outcome: reduce the chances of failing to accurately determine solution cost.
Step 4: Confirm solution selection.
Commuters select a solution that best achieves transportation goals.
Anticipated outcome: reduce the chances of failing to select the best solution.
Step 5: Execute solution utilization.
Commuters place the solution into practice, utilizing it for their commute.
Anticipated outcomes: Reduce the time it takes to place solution into practice.
Step 6: Monitor solution experience.
Commuters monitor their experience with the chosen solution to determine satisfaction.
Anticipated outcome: reduce the time it takes to determine satisfaction.
Step 7: Modify transportation solution. (In this case, there may or may not be a “Modify” step)
Commuters pivot if the chosen solution does not satisfy their ability to achieve defined goals.
Anticipated outcome: reduce the chances that pivot impacts commuting routine.
Step 8: (In this case there is no “Conclude” step since the job to be done is continuous.)
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