I discuss the emerging "share of model" marketing metric, which measures how often large language models like ChatGPT and Google's Gemini mention your brand compared to competitors.

Teoría de Trabajos-Por-Cumplir: Entender Cómo los Productos Satisfacen las Necesidades del Cliente Con Selfies de Clientes

Para innovar efectivamente, necesitamos entender el progreso real que los clientes quieren lograr, y aquí es donde entra en juego la Teoría JTBD (Trabajos-Por-Cumplir)

I explore the risks and benefits of using AI for generating content, warning against over-reliance that leads to unoriginal and mediocre results while advocating for AI as a tool to enhance human creativity.

Understanding JTBD Theory Simplified Insights and Practical Applications

To harness the full potential of JTBD theory, one must closely observe customer behaviors, focus on the job rather than the product, and approach the theory as a continuous learning process. By adopting this mindset, you can effectively identify new opportunities for innovation and drive successful business outcomes.

How to Keep Your Job in the Age of Generative AI

Leveraging JTBD Theory and AI for User-Centric Product Development

I discuss four examples of applied JTBD theory.

Tesla's success with the JTBD theory lies in fulfilling emotional and social needs, not just functional ones.

JTBD theory reveals that consumers don't just buy products, they hire them to perform specific tasks. Insights from Ford and Toyota illustrate how understanding these customer needs can lead to innovative product development and improved satisfaction.

Combining JTBD theory and AI.

How Customer Selfies Reveal True Product Preferences with JTBD Theory

Discover why understanding the "Job to Be Done" is crucial for product success! Dive into real-world examples, like how a condo company increased sales by addressing emotional attachments or how SNHU transformed its processes to meet online learners' needs.

How to write jobs to be done marketing strategy in five steps.

Una descripción y visualización de mi proceso para creación de contenido SEO en Youtube.

Este artículo explica la idea básica de la teoría de “trabajos por cumplir” (JTBD Theory) y sus beneficios.